Web developer jop
Assist in developing and implementing the company’s brand strategy
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
Prepare marketing activity reports and metrics for program success
Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets
Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members
Responsibilities:
Conduct research on market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for usage and promotion
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
Required skills and qualifications:
Experience in marketing coordination or similar role
Knowledge of traditional and digital marketing,
content marketing, and social media marketing
Experience using data analytics software for research
Excellent communication and presentation skills
Preferred skills and qualifications:
Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Working knowledge of HTML and design and email software
Experience in budgeting and forecasting